Purple Cow Review

What is the Purple Cow so many people are talking of these days? And where did it originate? If your mind is already darting to scriptural references or practical jokes, you are not thinking hard enough.

We are talking about Purple Cow: Transform Your Business by Being Remarkable, a scintillating, mind-rattling, eye-opening book by Seth Goldin, the most revered e-marketing guru of our time. Unlike other self-proclaimed 'gurus' though, Seth knows what he is talking of, and has proved that all his ideas on innovation and non-conventionality are more than hot air.

So, what is the book all about? If you are an entrepreneur, surely you're always looking for new ways to create a presence for yourself and get noticed. Seth wants the same for you, but he is all no-no for all the decrepit, dilapidated, age-old methods. For instance, Seth outright denounces the traditional P's of marketing as boring and useless. This might sound offending to some, but to a business leader who has been struggling to get noticed, this can ring some bells.

The book uncovers new-age strategies that work on e-marketing. The rather interesting title of the book derives from the fact that cows start to get boring once you have seen a few of them. After all, they all look almost alike and behave alike. However, if you ever came across a purple cow, that would be interesting!

Seth also says that the Purple Cow element is not a marketing function. It's either there in your product, or it isn't; and consumers will sniff it out in seconds. The book takes many case-studies as examples of the successful companies like Apple, Zespri, etc., and looks deeply at how they have stayed off the beaten track and trounced the competition.

The book is already a big hit on the internet, and it regularly tops many download lists in a single day. If nothing else, that should be testimony enough for the maverick known as Seth Goldin! The book has been received very nicely and has been reviewed favorably by Forbes.com.

Here are some of the testimonies to the book's utility:

I highly recommend the book. It worked for me. It'll work for you, too. Get Purple Cow from Amazon.