Review: Unleashing The Idea Virus

A review of the book by Seth Godin: Unleashing the Idea Virus.

How do you make e-marketing work for you?

What can you do differently and creatively so that you are noticed well above your competition?

In today's over-crowded marketing world, to be seen is the first and most important challenge. It also happens to be the most difficult task to do, since we have an army of media channels open now, and it can be mind-boggling trying to boil it down to an essential strategy or two.

Feeling lost already? Don't be; Seth Godin, the internet and e-marketing guru, has all the answers; and he holds back nothing as he takes you in a fun ride in his latest Unleashing the Idea Virus. Seth doesn't believe in spending bumper money for advertising and marketing a product, and his reputation as an expert has already established the soundness of his advice.

Unleashing the Idea Virus tells you how to take marketing to the next level; by making the customers do it for you! Yes, it is possible to do so, and those who have studied this carefully have reaped lasting benefits, Heineken, for instance.

The 'virus' Seth speaks of, works like an epidemic, spreading from one customer to another. Seth believes that by creating the right communication and using the publicity channels optimally, you can create an epidemic-like effect, wherein the word of mouth publicity of your product starts on a snowball effect.

If you stop to think of it, in today's world, this is most powerful and effective method of marketing. Look around yourself at the most successful local businesses... they certainly don't run adverts in national dailies, and yet pull crowds from afar. How do they do it? Definitely not by magic; the underlying force is word of mouth publicity, a stream that rolls from tongue to tongue, making believers out of doubters. Imagine the results if this can be done across the internet!

Here are some of the reviews this book has already gathered, having more than 2,500,000 of its copies distributed already on the internet:

Another masterpiece and treasure-mine from Seth Goldin, this book is not to be missed. You can get Unleashing the Idea Virus from Amazon.